Positive Healthcare
Positive Healthcare is the first-ever Medicare health plan designed specifically for people living with HIV. They've been serving their community for over thirty years and had not updated their website in about ten years. I was part of the redesign team and helped them use more accessible language to better communicate with their current demographic.
My role: Website Copy & Content Layout
AHF Healthcare Centers
AIDS Healthcare Foundation needed a brand overhaul for its Healthcare Centers across the nation. I reworked their brand style guide and rewrote their website, keeping in mind user experience and accessible, paired-down language for their clientele. Since the rebrand, they've seen an increase in website referrals and new patients.
My role: Brand Voice & Tone, Website Copy, and Content Layout
Out of the Closet Thrift Store
Out of the Closet Thrift Stores recently celebrated thirty years of service and needed to redesign and rewrite their website. I helped them update their site, use catchier more modern language, and ensured brand guidelines were met.
My role: Website Copy & Content Layout
Food for Health
Food for Health is a brand new food pantry, marketplace, and restaurant in Los Angeles. Their goal is to help reduce food insecurity throughout LA county by offering high-quality, farm-fresh produce and hot meals at affordable prices. As a new business, they needed help defining and creating their brand voice along with their website. I created their style guide, wrote web copy, and helped with the content layout for their new site below.
My role: Brand Voice & Tone, Website Copy & Content Layout
