AIDS Healthcare Foundation Social Media

I was responsible for managing the AIDS Healthcare Foundation social media accounts, including the accounts for Out of the Closet Thrift Store. I made it a priority to rebrand our channels and restrategize to increase our overall performance. We focused on rebranding our graphics and increasing engagement. We grew our post-performance from 1% to 11% at its highest (industry standard is 3-5%).

My role: content curation & creation, social copy

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With updated grid branding guidelines and posting new content we were able to take our engagement rate from about 1-2% to 5-11% in just three months.

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Pledge.to Social Media

Pledge.to is an innovative platform that makes fundraising for individuals and nonprofits a breeze. I worked with them to develop social media copy & content.

My role: Social Media Content & Copy

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I worked with Pledge and Discovery on their Shark Week donation campaign. I created the above reel, wrote the video copy, and the social caption. The reel is the company's highest performing post to date with 5,508 views and 317 likes. It increased traffic to their donation page and helped them hit their fundraising goal.

Diversify the Outdoors Campaign Reel

I created this reel, wrote the caption, and the video copy. This is the company's second highest performing reel with 2,666 views.

Diversify the Outdoors Campaign Reel 2

I created this reel, wrote the video copy, and the social caption. This is the company's third highest performing reel to date and drove traffic to their donation campaign.

Pledge Product Launch

This video was created to announce the new Nonprofit search function on the Pledge.to website. I created the vidoe and wrote the copy for the social caption.

Diversify the Outdoors Campaign Reel

I created this reel, wrote the caption, and the video copy. This is the company's second highest performing reel with 2,666 views.

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I created many various social media posts for Pledge, many of them with the highest engagement the company has seen on social media to date.

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In honor of National Nonprofit Day, I conceptualized and ran an Instagram giveaway to increase brand awareness and goodwill. The campaign was a success with the highest of amount of likes and shares that Pledge had seen to date. They saw increased web traffic and new users to the platform as well.

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