Proposition 10 I Cable Ads
It's no secret that rents are too high in California. Prop 10, a statewide CA ballot measure needed to reach young voters and homeowners. This issue affects everyone and we had to convince these demographics to vote yes on rent control expansion. When you have a full-time job and still can't find an affordable apartment in your area, the system is truly broken.
My role: concept ideation, scriptwriting.
Apartment Hunting
Rent Control is obviously good for renters, but why should homeowners care? Not all parents are jazzed about spending their golden years with their 30-year-old child/roommate...
Parents for Prop 10
International Condom Day I Parody Videos
AIDS Healthcare Foundation (AHF) created International Condom Day as an innovative way to remind people that wearing a condom can prevent pregnancy & STDs, including HIV. AHF wanted to create a video that would raise awareness by using a popular song. My team was tasked with creating a parody video that would promote safer sex and condom use."Wrap It Like That" was born. It was so successful, that we followed it up a year later with a Lizzo parody called "Safer Works". Take a look.
My role: concept ideation, scriptwriting
Don't Make it Awkward I Digital Ads
The "Don't Make it Awkward" video series was created to drive audiences to freestdcheck.org and you guessed it, get a free STD test. These videos are currently running in multiple digital ad campaigns and are so successful in the U.S., that they've been updated to run in different countries around the world.
My role: Concept ideation, scriptwriting
Cempa Community Care I Docuseries
Cempa Community Care relies on funding from the 340B Drug Pricing Program to stay in business and provide vital services to their community. The 340B program costs taxpayers nothing and has worked as intended for over 25 years. The program was under attack by large pharmaceutical companies. In response, Cempa needed a video to showcase the services they are able to provide because of the 340B program. The short documentary was showcased on partner websites, used to advocate for the program to Senators and members of Congress, and used as digital ads.
My role: concept ideation, scriptwriting, producing